REINVENTION of a BRAND
HOOD CLOTHING INC was founded in 2011, three years after Rene Gagnon created a series of street installations and paintings that displayed a fictitious brand he called HOOD. The imagery he created in 2008 displayed a brand that did not exist in the real world, although through the imagery it appeared it did. This inspired Gagnon to make a go in the apparel industry in 2011. Now in the year 2016, HOOD reinvents itself to stand out from the rest of the competition.